Instead of using traditional media like newspapers and periodicals, businesses can advertise online and increase their consumer base (and revenues).
Today, there are numerous platforms that enable you to connect with a particular target audience as well as numerous channels on which to advertise for various business types.
Since Google is by far the most popular search engine in Malaysia (and the entire world), it is the finest place to advertise if you want people to find your company. When someone is actively looking for your goods and services, Google’s search engine advertising enables them to find you.
Instagram is a social networking platform similar to Facebook (it is also owned by them), albeit it is a more “cool and stylish” one. Although it can still be utilised in other industries for other products and services, it works best for trendy B2C-related industries like food and fashion. It’s a fantastic venue for connecting with young, employed adults.
The most popular platform for practically all businesses to advertise on is Facebook. Facebook enables you to connect with a large number of Malaysians who are interested in your products or services, whether you run a B2C clothing business or a B2B printer rental company. The best option among all digital marketing channels to promote your goods and services is this one.
Tiktok
We have been watching a lot of dance videos lately thanks to TikTok. Although there are now various types of films like food and humour, younger Gen Z youngsters still utilise it primarily for short dance videos. Best for “fun” items like toys and games because of the age range of their target customers.
